How Business Captions Improve Your Company

Business captions, often overlooked by CEOs, MDs, and small business owners, have more benefits than meets the eye. While many assume captions are solely for deaf individuals, the truth is that businesses can reap numerous advantages from utilizing captioning services. From legal compliance to enhanced communication, business captions have a positive impact on your brand, staff, and clients.

Legal compliance and equal access

As a business owner, you have a legal obligation to make “reasonable adjustments” to accommodate individuals with hearing difficulties, according to the Equality Act 2010. While it is not mandatory to provide captions, doing so ensures equal access for employees and helps you comply with anti-discrimination laws. Captioning companies offer an effective solution to meet these legal requirements and keep your business on the right side of the law.

Enhanced communication for all

Contrary to popular belief, captions benefit more than just deaf and hard-of-hearing individuals. In the age of remote work and online meetings, communication challenges arise, such as people talking over each other, technical issues, and background noise hindering comprehension. Captioning companies can cut through these obstacles.

Live captioning enables all staff members to stay informed and engaged during meetings, with transcripts available for later reference, ensuring everyone remains on the same page. Additionally, captions help non-native English speakers understand spoken content and overcome language barriers, including strong regional accents.

Improved visibility and search engine ranking

In today’s digital landscape, social media presence is crucial for businesses, and videos play a significant role in content marketing strategies. Captioning your videos on platforms like YouTube, TikTok, or Vimeo can enhance their visibility.

Google, as the owner of YouTube, prioritizes websites with high-quality content in its search results. By providing captions, search engine bots can read the transcript of your video, improving your chances of appearing higher in search rankings. Even a short video with captions can contain substantial textual information, making it more favourable to search algorithms. This SEO advantage can boost your online presence and attract more potential customers.

Professional captioning services

When it comes to captioning, whether live or pre-recorded, 121 Captions is the industry-leading expert. With extensive experience in live captioning events, lectures, and conferences worldwide, our team of speech-to-text reporters (STTRs) and CART Providers excels in providing accurate captions at speeds of up to 360 words per minute, matching the pace of live speech.

We pride ourselves on offering fast and accurate captioning services, including support for multiple languages. Our impressive clientele includes renowned organizations such as the BBC, Facebook, the Foreign Office, and the University of Oxford.

Contact us for your captioning needs

If you’re seeking professional captioning services tailored to your unique requirements, look no further than us. Our team of friendly and experienced staff is ready to assist you in any way possible. Contact us today to learn more about how our expertise can benefit your company.

Embracing business captions brings numerous advantages to your company, from legal compliance and improved communication to enhanced visibility and professional support. Don’t miss out on the positive impact captions can have on your brand, staff, and clients. Invest in business captions today and unlock the benefits of inclusive and effective communication for your company’s success.