How captioning companies help improve your business

It’s understandable why a CEO, MD or even a small business owner wouldn’t think about captioning companies. Surely captions are only for deaf people, right?

NOPE!

Businesses use captioning companies for different reasons, and each one of them brings a positive effect to your brand, your staff and your clients.

They help you stay on the right side of the law

Did you know, that as a business owner, you are legally required to make “reasonable adjustments” to accommodate those with hearing difficulties?

According to the Equality Act 2010 anyway.

Of course, it’s not illegal to not provide captions, but they do go a step to providing equal access for employees, and thus comply with anti-discrimination laws.

Captioning companies are a great way to meet those requirements and stay on the right side of the law.

They’re not just for deaf people!

Everyone benefits from captions, not just Deaf and the hard of hearing.

As lockdown has taught us, online work meetings can be a right pain in the bum, with people talking over each other, microphones cutting out, delays in the stream and background noise making it difficult to hear what’s going on.

Captioning companies are a way to cut through the noise.

Live captioning can help keep all staff members informed and involved with what’s going on, with transcripts available to read back at a later date, keeping everyone on the same page about what was agreed.

Captions also help customers and clients who aren’t native English speakers keep up with what’s being said. Listening to another language is hard enough, but image if the person has a strong Geordie or Glaswegian accent!

To be fast and accurate, you need a stenographer to produce the captions, not automatic captioning.

And no, your receptionist can’t do it.

Captions help in other ways

It seems like every company these days has a social media presence, and if yours produces videos, either on YouTube, TikTok, or Vimeo, then captions can help get them noticed.

YouTube is owned by Google, and they want the best websites in their results page.

If you have a video online explaining what you do, then Google’s crawl bots can’t watch that video and decide to move you up the results page.

If your video has captions however, then those same bots can read the transcript of what’s being said in the video and place you higher on Google’s front page.

Even if your short, 5-minute video is content-heavy, then the captions might contain the equivalent information of a small website.

Google loves this, especially if the video is related to a specific question. If your video answers a query someone has typed into Google, then Google will bring it up as the first result.

Like we said before, captions for business help everyone!

The best of the captioning companies is right here!

When it comes to captioning, live or not, 121 Captions are the leading experts in the country.

We have years of experience live captioning events, lectures, and conferences, all over the world and in many different languages.

Hand-picked from across the globe, our speech to text reporters (STTRs) and CART Providers can caption word for word at up to 360 words per minute – that’s as fast as someone speaks – with only a one-second time lag and in multiple languages!

With credentials like these, it’s no wonder some of our clients are famous and respected names around the world, including the BBC, Facebook, the Foreign Office, the University of Oxford, and many more.

If you would like to know more about how we can help you and your unique needs, then contact us today for more information.

Our friendly and experienced staff will be happy to help in any way they can.