How the COVID-19 pandemic has boosted live captioning

It’s been over a year now since COVID-19 started making its way across the globe, stopping everyone in their tracks.

Next month sees the one-year anniversary here in the UK of the first lockdown, when everyone had to stay and work from home.

Strangely, this year has been beneficial for captioning companies, as more people work from home.

Here are three reasons why live captioning has excelled under COVID-19.

Zoom conferences are now the norm

Remember Skype? Sure you do, it was how most business calls and conferences were conducted in ancient times.

Those ancient times were of course 12 months ago, before Zoom became the dominant force in video calling.

This transition of market share shows just how quickly things can change on the internet, and how essential it is for businesses to adapt.

With the rise of Zoom and everyone working from home, the demand for live captioning sky-rocketed.

It helps business on a practical level

Live captioning is a great way to make everyone feel engaged and part of the conversation.

Zoom isn’t perfect, especially if everyone is talking at once, and live captioning can allow everyone to read what’s going on rather than depending on muffled microphones and garbled sentences.

It doesn’t even have to be a breakdown of technology; many people mumble, speak softly, or simply don’t want to talk in a group.

When using live captioning during a video conference, people say something and their voice is seen at the bottom of the screen. It makes people feel valued and others can engage more with them.

On top of that, studies have shown that having subtitles improves people’s comprehension of what’s going on, making for a more astute office.

It helps business on a marketing level

Making a good first impression in the business world is important.

Unfortunately, with COVID stopping face to face meetings, video calls are the most common way to make an introduction.

Live captioning is a great first impression for new clients.

They not only look professional but are a great way to announce you take inclusion seriously.

A significant proportion of people are deaf or hard of hearing, but it’s not always common knowledge. And of course, if you’re meeting a potential client for the first time, you don’t know if they have hearing difficulties.

Live captioning shows people that you’re serious about business, serious about going that extra mile, and serious about accessibility for all.

If you would like to know more about a live captioning service for your video calls, then please don’t hesitate to contact us.

Our professional speech-to-text-reporters can type in real-time with 99% accuracy.

We even offer this service in foreign languages including Spanish, German, Italian, Finnish, Norwegian, Dutch, Portuguese, French, Canadian French and Chinese.

Email today with any inquiries at bookings@121captions.com