3 Reasons to transcribe your video archive for social media

We’ve talked many times before about why you should add subtitles to your videos to help with accessibility for those with hearing difficulties, but this post talks about why it’s worth doing it for social media purposes.

Here are three reasons to transcribe your videos for the digital age.

SEO

SEO stands for Search Engine Optimisation, which is a fancy way of saying “make it look good for Google”.

Google’s crawl bots trawl through every website on the web, collecting keywords and phrases that explain what the website is actually about.

The problem is, those crawl bots don’t watch videos, only read text, so if you have a lot of videos on your site, Google has no idea what they’re about and so can’t decide if they’re useful.

If a video has closed captions, however, then there is text available for the bots to read.

Even a short, 5-minute video contains a lot of talking, meaning the captions might contain the equivalent information of a small website.

Google loves this, especially if the video is related to a specific question. If your video answers a query someone has typed into Google, then Google will bring it up as the first result.

Translate for an international audience

The internet truly is a global platform, allowing a teenager in the Philippines to watch a tutorial video on Photoshop by one of New York’s biggest graphic design companies.

If you have any videos online, it’s worth getting them out to an international market, and that means subtitles.

For many people around the world, English is a second or even a third language, so having subtitles to help follow along is a huge advantage. It boosts your appeal as a business and broadens your brand globally.

Repurpose content

Most companies are now on at least two or three social media platforms, whether it’s LinkedIn, Facebook or Twitter.

By transcribing your video archive, you make it easy to repurpose content into snack-sized forms for social media.

Find quotable segments of a video, add a few filters, some graphics and voila! A new Facebook post ready to go out to your followers.

Ask any social media manager about how hard it is to come up with new content. By repurposing old videos via transcriptions, you can help set up your platforms for months!

We can transcribe your video archive

When it comes to transcribing, we’re the best in the business.

Our specialist transcriptionists will take all your old videos and subtitle them or simply create a text copy of the dialogue.

Our team doesn’t just do videos, they also cover all kinds of events including conferences, tribunals, council meetings, staff meetings and support for deaf and hard of hearing people.

They type so fast that we can listen to your talk live and email the transcript to you as soon as you’re finished!

Contact us for more information on how to transcribe your video archive and we’ll be happy to answer any questions you may have.