5 reasons you should transcribe your business conference

The world has changed a lot in the past 10-15 years. Technology is improving at an astonishing pace, with the Digital Age well and truly underway.

Everything is now online, from school reports to job interviews, and for those under 30, not having something in a digital form is, well, weird.

One thing that hasn’t caught up with the digital age is the practical business conference. People attended, mingle, watch and learn, but afterwards, where’s the evidence it ever even happened?

Transcribing your business conference is not only expected in this day and age, but brings with it a range of advantages, like the five below.

Boost your reach as a company

Recording your keynote sessions, seminars and interviews with important figures on the day is a great way to show people what happened, but if you want to expand the reach of your conference, transcribing the event is the way to do it.

Not only are transcriptions handy to record what was said, but if added as subtitles to a video, then that video can be shared among a lot more people of all different languages and cultures.

Accessibility

Transcribing a conference speech is a great way to create inclusive content that can be appreciated by those with hearing difficulties.

The 2010 Equality Act applies to businesses and employers, ensuring that Deaf and hard of hearing employees must not be discriminated against in any way. Adding captions or transcribing an event are not only beneficial for people, but in some cases, legally required.

Boost your SEO

SEO stands for Search Engine optimisation, which is a fancy way of saying “be easier to find on Google.”

Google scours the World Wide Web, looking for text to see what a website actually does. The search engine basically reads everything on your site and then decides where to put you in its results.

If you have transcribed an event, then that’s a LOT of information for it to look at, especially if it covers specialized areas within your industry. A conference Q&A session for example, might ask a question that someone will ask Google in the future.

If the answer is in your transcription, where do you think Google will send that person? Straight to your website!

Increased ROI

Hiring speakers and experts for a conference can cost a lot of money, even just having a booth at a conference can cost an arm and a leg. As a business, you want to get as big a return on investment as possible.

Transcribing those costly speeches allows you to sell them after the fact, use them in social media posts, and bring in potential leads and sales by offering them as tasters.

Greater engagement

By letting everyone know before you start that the event will be recorded and transcribed, you allow the attendees to actually pay attention to what’s going on, instead of having them frantically take notes.

This gives them the freedom to engage more with the speaker, asking questions and forming their own thoughts rather than writing down someone else’s.

We can help transcribe your business conference

When it comes to transcribing, we’re the best in the business.

Our specialist transcriptionists will produce transcriptions for you from both pre-recorded audio and live conferences.

Our team can cover all kinds of events including medical conferences, tribunals, council meetings, staff meetings and support for deaf and hard of hearing people.

They type so fast we can listen to your talk live and email the transcript to you as soon as you’re finished!

Contact us for more information on how to transcribe your business conference and we’ll be happy to answer any questions you may have.